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3060 -- GIESSEN, HANS W.

Reziprozität und die Einführung des Fernsehens
Anthropos 95.2000:409-417

Reciprocity and the introduction of television
##The paper presents data from a Tunisian village visited twice for statistical purposes and for interviews. The aim was to examine the influences of television on social structures. This paper discusses the possibility that television, as it consumes time and produces effects in small rooms only, focuses attention on the family, thus weakening the importance of reciprocity, so typical of traditional village life. Moreover, it seems that reciprocity does not work so well with television, as invitations to watch television cannot be reciprocated, if the invited family does not possess a television set. Furthermore, a return invitation to watch television is difficult because television is typically limited to small rooms only. Thus, the obligation to share is replaced by structures of possession and property, at least in the context of television.##

Keywords: television, reciprocity and television

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