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3072 -- MEYER, BIRGIT

Waren und die Macht des Gebets. Zur Problematik des Konsums in ghanaischen Pfingstkirchen
Sociologus 48.1998:42-72

##Commodities and the power of prayer. Consumption as a problem in Ghanaian Pentecostalism
This paper addresses the phenomenal success of Pentecostalism, a global religious movement par excellence, throughout postcolonial Africa. Investigating Pentecostalism views of and attitudes towards commodities in southern Ghana, the paper shows that represent the modern global economy as enchanted and themselves as agents of disenchantment; only through prayer can commodities cease to act as "fetishes" which threaten the personal integrity and identity of their owners. The paper argues that Pentecostalism creates modern consumers through a ritual of prayer which helps them to handle globalization and to control foreign commodities in such a way that they can be consumed without danger.##

Keywords: Pentecostalism in Ghana, consumerism and religion, ritual and consumerism, fetish and consumerism, globalization, coping with globalization, legitimizing consumerism

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