##The paper examines the intersection of tourist productions and materialized fiction such as Märchen and other narrative genres in themed environments. On the backdrop of the rarely considered history of the materialization of genres such as the folktale, a spectrum of touristic sites in Carinthia (Kärnten), Austria, are examined in terms of their aesthetic, generic, and ideological components. In the confluence of cultural commodification, market, and touristic utopias, the tensions between a globalizing economy and local aesthetic, educational and economic practices become apparent.##
Keywords: culture production, myth and tourism, tourism and myth, folktales, fiction and tourism, theme parks, commercialization of folktales
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