Vom Eigenen und Fremden. Fernsehen und kulturelles Selbstverständnis in der Volksrepublik China
Bielefeld: Transcript Verlag 2004
572 pp., Euro 29.80; ISBN 3-89942-208-2

The changing image of women in China at the beginning of the Republic era, exemplified in the case of the literary journal Xiaoshuo Yuebao
Since the 1980s culture in China is increasingly created and communicated through TV ­ the leading medium of knowledge and meaning. In national discourses culture mainly appears in the imaginary area of conflict between this technological-economic medium and seemingly individual cultural traditions. Beyond all politically constructed oppositions of Self and Other and of hegemony and resistance the participants in this medium again and again develop new strategies in constituting their local individual Self in TV in the face of all hegemonic tendencies. After discussing Self and Other theoretically, and a ’prehistory´ of technological media in China Kramer proceeds to the process leading from ’foreign´ TV to a ’self-possessed´ one. Further, he deals with media, culture and otherness and portrays the ’system dialectics´ of Wu Jie, philosopher , economist and politician (dealing with time and space, i.e. the ’here and there´ and the ’now and then´ of the Chinese self-image). Kramer differentiates between local, national, and transnational TV, national culture, transnationalism, and the return of the local, collective memory and national consciousness, historical fiction, myths of liberation, and history as present event. Furthermore, the myth of modernization is analyzed, everyday constructions, and fictions of the present. Finally, models of resistance, China and the world of advertisement are discussed.

Keywords: television in China, self and other, otherness, self-image and media, media and self, collective identity, memory, identity, national culture, local culture