Two-dimensional society. An essay on the neo-consumerist attitude
This is a cultural description of consumerism, i.e. societies, which, by way of accumulated wealth, have developed a specifically consumerist lifestyle - with respective phenomena such as corresponding meaning and ends of life, prevalent structures of buying and selling, necessary economic growth, purchasable goods and services, expectations of happiness - and there is subordination of all other things. So Prisching discusses processes leading from the "old" critique of consumerism to neo-consumerism, the logic of "overbidding", multioptionalism (creating opportunities and coercion to follow them), the colonialization of the lifeworld according to these ideas and values, the world as a shopping mall, counteracting boredom, processes of identity-building, conformism as self-realization, processes of marketing, and the lack of satisfaction in the face of these substitute satisfactions.